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![]() Estimates peg Apple’s outward shipments of iPhones at nearly $5 billion in 2022-23. This is why policymakers may get tempted to join the festivities. Indeed, the US-based company was so keen to open outlets of its own that it adapted its entire Indian game to our maze of retail rules. The dazzle of snazzy stores, it must have reckoned, will engage buyers better than the dreary sales channels we have had so far. But as rich markets saturate, it can count on upgrades here for years on end. It’s a premium buy, so it must content itself with one in every 20 smartphones bought (144 million last year). By IDC data, it sold 6.7 million iPhone units here in 2022, up from 4.8 million in 2021 and 2.7 million in 2020. It’s a win-win story, the kind we want global investors to notice, given that its success is the highlight of our China-plus-one pitch for value chains that girdle the globe.Īpple’s numbers for the country are suitably bright. Apple Inc’s CEO Tim Cook, due for a visit that might include a meeting with Prime Minister Narendra Modi, recently called India a “major focus" as a “hugely exciting market." Its iPhone sales here are looking up and so are its exports. It’s all part of what Americans call laying on the charm. The capital’s, for example, is led by the soundtrack of Delhi-6, a 2009 Hindi film, with Rabbi Shergill’s classic Bulla ki Jaana cued up next. ![]() To celebrate, its website has a portal with a music playlist. Of the two local renditions of its famous bitten apple (think ‘byte of knowledge’), the one designed for Mumbai looks a bit kitschy, if colourful, while the other for Delhi offers vivid tribute to a city of jharokas and archways. An ‘unveiling’ would be more apt a description for the event planned, given Apple’s love of arty elegance, visible in its logo as much as the stuff it adorns. Apple Watch data could prove it, but it’s safe to assume pulses were set racing among fans by news of its own stores ready for their debut in India next week. ![]()
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